Beauty First Impression: Deciem’s Hair is Fabric (HIF) one-step hair cleansing conditioners

This is going to be a bit of an odd beauty review post, as I usually test a beauty product for a bit longer before writing a review, but hair products fall in a bit of a grey area with that. Personally, I tend to know if I’m going to like a hair product or not within the first couple of times I use it. Sometimes something happens and I realize I don’t actually like something so much, or I won’t pay attention and not realize I like it for a while, but the first impression is generally where my opinion stays. So. First impressions.

Deciem’s HIF brand is a line of one-step cleansing conditioners intended to mimic the gentle treatment of dry cleaning, but for your hair. Now, as a person with very long hair, I’ve completely absorbed the advice to “treat your hair like an antique lace table cloth.” I mean, the ends of my hair are around 3-4 years old and cannot be repaired if damaged. So I went into this intrigued and appreciative of the idea. But still apprehensive because my scalp loathes having conditioner on it and traditional co-washing has never been a success for me. But HIF products actually use foaming agents to cleanse, so I was curious if they would work.

So first a bit about my hair. I have very thick, very dark, pretty long hair. It’s about to my mid-back right now, with mostly blunt ends. It has a very slight wave to it naturally, but it goes stick straight if I blow dry it (without even brushing) and it will hold a wave if I keep it in a bun or braid for a while. My scalp is pretty balanced, but does get greasy a couple days after washing, and my ends will get a bit dry solely because they are so long and natural oils don’t tend to travel down that far. My typical hair routine is a very cleansing shampoo applied just to the scalp and a nourishing condition applied just to the lengths and ends, followed with a few drops of oil on the very end after I’ve towel-dried it. I tend to lose a fair amount of hair when I wash, which is about three times per week. I use handmade, seamless combs from an Etsy vendor as my primary method of detangling.

Okay, so on to the conditioners. I started by purchasing two of the formulas — Intensive Detox and Straight Hair Support –but later purchased two more — Hydration Support and Growth Support. I have varying opinions of the individual formulas, but my primary general impression is that the line is probably aimed more towards people with shorter hair than I have. But since I’m considering cutting my hair after I get married, that’s not a dealbreaker. And of course, there are exceptions.

Intensive Detox: First, I tried the Intensive Detox formula because it was Sunday and I hadn’t washed my hair all weekend. It’s an interesting formula. It’s a very thick gel that goes milky when mixed with water and lathers up nicely. It’s quite concentrated so I found the best way to apply it was to put little blobs in my hands, lather them with added water, and apply to a section of my scalp. It took maybe 3 sections to get my whole scalp, and then another blob lathered and applied to the length. I wound it into a bun with an acrylic fork and let it do its thing while I did the rest of my shower. Then, rinse and see what we have. First of all, the scent is decidedly invigorating. I found when it dripped, it stung my eyes a bit. But it’s not a bad scent, just kind of minty-herbal. Second, I definitely lost quite a bit less hair than usual. I wonder if it’s because I only applied and rinsed once, though. Finally, in the shower, I noticed that after rinsing my hair actually did feel conditioned, which was surprising. That said, after my hair dried, I’m not sure it looked as smooth as when I condition it separately. But it wasn’t bad, and it looked just as nice as usual when kept in a braid or bun.

Straight Hair Support: This one is definitely the stinker of the bunch. And I mean that literally. In the tube, it had a light “clean” scent, but as soon as I applied it (using the same technique as above), it blossomed into a heavy, Axe-body-spray-like scent that I do not enjoy. It persists as long as your hair is the least bit damp, which made it all the worse that I used it to wash my hair in the morning and didn’t have a chance to dry it completely before putting it up. Ugh. It’s a creamy consistency, but I don’t find it much more conditioning than the Detox formula. At least the scent faded to the generic “clean” scent once I let my hair dry completely. But, no, I will not be repurchasing this one.

Hydration Support: This one has my favorite scent. It’s a very light, unisex, clean scent that lingers in an enjoyable way without getting stronger when mixed with water. While this formula isn’t supposed to foam at all, I found I got a bit of lather from it while applying it. My hair felt the most conditioned after using this one and I didn’t see any scalp irritation or increased hair fall from it. Indeed, like with the others, I seem to lose less hair when using this. I would probably be a perfectly happy camper to alternate between this one and the Detox formula, which is particularly fortuitous because they are the least expensive of the line. That said…

Growth Support: It irritates me to no end that this formula has left my hair the nicest of any of the four I tried because it is also the most expensive. Like the Detox, this is a gel formula, and I applied it much the same way. I actually gave this plenty of time to sit on my hair because I shaved my legs while it was “activating.” It smells a bit like chai and TweedCat decided that my wet hair smelled like something she should try to eat. It’s not terrible, but not my preferred hair scent. But it fades pretty quickly in dry hair. But oh my goodness, my hair is shiny and soft this morning. I woke up and was so entranced by the softness of my braid tassel that I made Fiancé feel it. So nice.

So there you have my first impressions of the Deciem HIF cleansing conditioners. I will definitely be repurchasing the Intensive Detox and the Hydration Support, and I will consider repurchasing the Growth Support if I continue to like it so much after using it for a few weeks. Have any of you tried this line? I’d be curious to hear your experiences.

Update: I have since realized that these cleansing conditioners do not condition my long hair sufficiently, and may actually be exacerbating a small patch of eczema on one ear, so I’m definitely not going to repurchase. I may use them once in a while between my normal hair care routine, though, particularly the Hydration Support, but for now, I’m encouraging Fiancé to help me use them up.

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