Tea Review: Koyo Teas Sencha and Matcha

NB: This review is of products sent to me free of charge in return for an honest review. All opinions are my own. For more information about my policies regarding review samples, click here.

A couple months ago, Anil at Koyo Tea Company contacted me to see if I would be interested in trying some of their teas. We went back and forth, discussing the teas. Anil was lovely to chat with over email, and I especially liked the clean design of their website, so I decided to give it a try. Then, one lovely September day, I was surprised with a package. Inside was a packet of sencha, a packets of matcha, and two small, single-use samples of other teas.

Koyo Tea Company sources its teas from small cooperative farms in Kyoto, such that they can try to find the best price for the teas they offer. Additionally, the source teas that are from a lesser-known cultivar that is supposed to have less bitterness. They’ve found this little niche, offering a few teas from this particular area and cultivar without the huge overhead of a large-scale tea export company, which I found interesting.

I’ve teased a little on Instagram, as I’ve tried the teas, but I thought I’d share my full thoughts about the teas in this review. I’m going to focus on the sencha and matcha, as I haven’t found the right time to try the other samples, but if the quality is comparable to the others, I expect them to be good.

Sencha: This looks like a standard sencha tea, with small, delicate leaves and an intense Japanese green tea scent to them. It is listed on the website at $12 for 1 oz., which is neither very expensive nor worryingly cheap. I brewed it with 175F water in a glass teapot for a minute, and was able to get two resteepings, steeped for one and two minutes respectively, after the first. The brewed tea is a pale yellow-green color that reminds me of some pinot grigio wines. The flavor is delicate and floral, with a hint of grassiness and almost no bitterness. The floral qualities come out even more strongly as I resteep. I found this to be a particularly enjoyable sencha and might consider buying more for myself, once I’ve worked my way through my current tea stash.

Matcha: The Koyo teas matcha at first seems like a very standard ceremonial-grade matcha. It’s listed on their website for $25 for 25g, which is right on par with other matchas I’ve bought. The powder is fine and whisks up without clumping. The color is not quite the brilliant emerald green of the Matchaeologist or O-Cha matchas I’ve tried, but the flavor is lovely. It is a very vegetal matcha, with a thick mouthfeel and body and a flavor reminiscent of boiled spinach, with a pronounced umami quality, but almost no bitterness. While I prefer more floral and acidic matchas, I did not find this difficult to drink and will enjoy finishing my batch. I would probably not repurchase this for myself, but I would recommend it for people who like matchas with that thick, vegetal quality.

So I definitely noticed the lack of bitterness in this cultivar, as Anil told me. Interestingly enough, I didn’t bother looking back at my old emails with Anil before I went ahead and brewed the teas, so I had actually forgotten that I might want to see if that was true. I found working with Anil to be enjoyable and the teas lovely, so if you’re interested in trying some excellent examples of classic Japanese green teas, you might want to check out Koyo Tea Company.

One final note: if you are a regular reader of this blog, you know that beauty and tea are my two passions. If you’re interested in see how I’ve gotten those two passions to combine, check out my Volition Beauty campaign by clicking here. I would appreciate your support by voting for my campaign. Voting isn’t an obligation to buy the product if it is launched, but it does get you a discount if you do decide to buy it. Thanks.

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